Dec 22, 2020
a) Introduction / Listener Mail: Hi, thank you for starting
this podcast so that jewelers can learn from your experience. In
your episode 4, you talked about using landing pages for different
places on your site to visit and other social channels you use. Is
this different than your homepage which would link to all of those
things too? Thanks again. Happy Holidays.— Kathy, Atlanta; our
response is in the opening segment.
Matt and George talk about the changes in seasonal buying, and the
Whamageddon game
b) Website Personalization is the strategy of creating customized experiences per visitor when they visit your website. Instead of only one broad experience, website personalization enables you to present your customers with unique, direct content, tailored to their needs, wants, and previous browsing history.
Websites are often thought to be cold and unfeeling. As the website owner you need to offer online services which mimic the same level of customer service that you offer in your store. Jewelers often overlook the small and subtile things which elevate you from an uncaring selling site to one that’s shows you care about your shoppers. How is this done? That’s what this podcast is all about. (recorded December 20, 2020)
Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.