Dec 31, 2020
APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.
GOOGLE ANALYTICS: On the topic of website cookies and sharing of personal information, we can talk about what Google is doing with a new version of Analytics that is now available.
SOCIAL MEDIA AD COSTS: We have seen a decline in the organic, non-paid reach, on Facebook and Instagram in 2020.
SOCIAL COMMERCE: Related to social media is the idea of social media checkout.
ECOMMERCE: For several years we've known that mobile web browsing accounts for more than 50% of website activity, and now it seems like mobile ecommerce is quickly approaching the 50% point as well.
OMNICHANNEL: The covid pandemic accelerated the adoption of omnichannel by many businesses simply because consumers wanted better customer service options.
ONLINE EVENTS: Even though everyone might have fatigue with zoom meeting and events, we're still going to be stuck without a lot of direct human interaction for the first 6 months of 2021.
ECONOMIC RECOVERY: When everyone got their stimulus checks in April it was still believed that life would go back to normal shortly thereafter. Many people treated that stimulus money as disposable income. I don't feel that we will see the same thing happen this second time around.
Are you wondering why your ecommerce site isn’t bringing in the sales you expected? In each episode of this podcast we dive into what it takes for your website to become the online extension of your brick-and-mortar retail jewelry store. This is the RethinkYour.com podcast with Matthew Perosi and George Blair IV. (recorded December 29, 2020)
Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.