Aug 31, 2021
It’s challenging to constantly create new and engaging content for your website, social accounts, and video channels. In this episode of the RethinkYour.com Podcast, we’re explaining our recent, first hand experience with creating something called a “Web Story,” which is one of the newer, and very intriguing,...
Aug 27, 2021
In this episode of the RethinkYour.com Podcast we’re looking at industry news about the Antique Jewelry and Watch Show, Ebay’s verification process when selling watches through their platform, and Google’s newest change that will impact the clickability of your pages in search results, and what you’ll need to do...
Aug 24, 2021
Agility is the word that should be on every jeweler’s mind right now. As the pandemic rages on, jewelers are constantly having to adjust their sales and service procedures to match the daily fluctuations of customers buying online or in-person. Is your technology infrastructure able to keep up with the shifts in...
Aug 17, 2021
Matt reports on the Jewelers of America jewelry trade show show and conference, which ran August 8-10, 2021 at the Javits Convention Center in New York City. We also go "live" to some peer research via interview with sterling silver manufacturer Zina president Andrew Goldstein. We discuss Zina's process of developing...
Aug 10, 2021
Here’s the question that Google is always trying to answer: Is a person ready to buy from their local jeweler, or are they still in research mode looking for answers. A jewelry website with an online catalog and list of services is great for the person who’s ready to buy, but it’s not good for the person still...