Sep 10, 2021
Over the last 50 years, the price of a US stamp has gone from 6 cents to 58 cents, a gallon of gasoline has gone from 36 cents to $3.50, and we’ve seen an evolution of all marketing and methods of business into the digital realm. What hasn’t changed are the evergreen methods of determining your closing ratios and calculating the return on investment of your advertising. In this episode of the RethinkYour.com Podcast we’re grabbing onto those topics of ROI and closing ratios and explaining how you can use your website and online marketing to improve them both. Every jeweler needs to know this stuff, so listen in right now.(recorded September 8, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.