Dec 8, 2020
Websites are often thought to be cold and unfeeling. As the website
owner you need to offer online services which mimic the same level
of customer service that you offer in your store. Jewelers often
overlook the small and subtile things which elevate you from an
uncaring selling site to one that’s shows you care about your
shoppers. How is this done? That’s what this podcast is all
about.
(recorded December 5, 2020)
a) Introduction: George and Matt talk about their experiences from
their earliest uses of the internet (George in 1996 and Matt in
1988!) and what 2020 has impressed upon us when it comes to
changing how we listen to jewelry consumers.
b) Rethink Your eComm: The Rise of "BOPIS" -- what is it, why is
it, and why you are behind if you've not explored it and integrated
it onto your shopping cart.
c) Don't Take Our Word For It: We cite the survey from McKinsey published on November 12,
2020 after
conducting COVID-19 surveys since April 2020 that provided
essential data for the changing consumer behavior you need to plan
for.
Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode.